Advertise in Passphrase
Passphrase is the only Bitcoin print magazine produced entirely by the people who live it. Our readers don't scroll past your ad - they hold it in their hands, read it twice, and keep the issue on their shelf.
Why Passphrase
Print advertising commands attention that no digital format can match. No ad blockers, no 3-second skips, no competing notifications. Our readers sit down, open the magazine, and read - your brand is part of that experience.
Our readers paid €10 for a physical magazine about Bitcoin. That's self-selection at its finest. These are committed Bitcoiners - not casual investors, not crypto tourists. They buy hardware wallets, attend conferences, run nodes.
Your ad sits alongside content from Aleksander Svetski, Aaron van Wirdum, Philipp Bagus, and Richard Werner. The editorial quality of the surrounding content elevates every advertiser's brand by association.
Digital ads disappear in milliseconds. Print issues are kept, shared, and re-read. Many readers bring their copy to Bitcoin conferences, show it to friends, and refer back to it months later. Your ad stays in circulation.
Over 10,000 copies per issue. Present at more than 50 conferences across 5 continents - Japan, USA, Europe, Africa, South America. Two special editions published in Japanese and Arabic. Your ad goes where no digital banner can follow.
Advertising in Passphrase sends a signal. It says your company is serious about Bitcoin, supports independent media, and wants to reach the kind of people who read 5,000-word essays about monetary theory. For Bitcoin businesses, that's your customer.
Our Readers
Passphrase readers are not newcomers. They are self-sovereign individuals who have made Bitcoin a central part of their financial and philosophical lives. They hold their own keys, run their own nodes, and regularly attend Bitcoin conferences.
With over 10,000 copies per issue and a presence at more than 50 conferences worldwide - from Tokyo to New York, Prague to Cape Town, Buenos Aires to Dubai - Passphrase travels further than any digital ad ever could. Two special editions in Japanese and Arabic extend our reach into communities that most Bitcoin media never touches.
They are entrepreneurs, developers, lawyers, economists, and investors. Many run Bitcoin-focused businesses themselves. They have disposable income, a long time horizon, and a strong preference for companies that share their values.
Builders & Devs
Developers, node operators, and technical Bitcoiners. Early adopters who shape the direction of the community.
Investors & HNW
Long-term holders with significant Bitcoin positions. Looking for quality services, legal advice, and secure custody solutions.
Entrepreneurs
Business owners building on or with Bitcoin. Conference speakers, community organisers, company founders.
Thinkers & Writers
Economists, journalists, philosophers, and activists. Readers who think deeply about money, freedom, and the future.
Advertising Packages
Passphrase is printed in a high-quality A5 format. All ads are supplied as print-ready PDF files. We are happy to assist with creative guidance and design recommendations to ensure your ad looks its best in print.
Ad copy deadline is 4 weeks before print date. All content is subject to editorial review - we reserve the right to decline ads that are not aligned with the Passphrase editorial values.
All prices are per issue · VAT may apply
Standard
1/8 Page · Interior Placement
Standard
1/4 Page · Interior Placement
Popular
1/2 Page · Interior Placement
Premium
1 Page · Interior Placement
Exclusive Position
Full Page · Second Page of Magazine
Exclusive Position
Full Page · Inside Back Cover
The Ultimate Position
Full Page · Outside Back Cover
The back cover is the most coveted advertising position in any print publication. It is seen by everyone who picks up, shelves, or passes the magazine. It is the lasting visual identity of the issue - and of your brand.
Enquire About Back Cover"In a world of infinite digital content, the things that last are the things you can hold. Print is not a lesser medium - it is a rarer one."- Passphrase Magazine Editorial Philosophy
Websites get redesigned, posts get deleted. A print issue remains unchanged in the hands of a reader forever - and your ad with it.
Print readers are not multitasking. The absence of hyperlinks, notifications, and autoplay means your ad is seen in a state of genuine focus.
Advertising in Passphrase tells the Bitcoin community that you are a real participant - not just a company that bought a banner. That credibility is worth more than impressions.
Passphrase is sold and distributed at Bitcoin conferences worldwide. Your ad travels with the magazine - from Prague to Las Vegas to Mallorca.
Get in Touch
Tell us which package interests you, which issue you'd like to appear in, and a little about your company. We'll get back to you within 48 hours with everything you need to book your spot.
Spaces per issue are strictly limited · Early booking recommended
Bitcoin payment accepted · Ad deadline 4 weeks before print